Case Study · Brand Strategy & SEO

Edgewise

A B2B SaaS platform invisible to its own market — we repositioned them and made sure the right people found them.

Client
Edgewise
Year
2024
Location
Remote
Edgewise
Edgewise
Case Study · Brand Strategy & SEO

Edgewise

A B2B SaaS platform invisible to its own market — we repositioned them and made sure the right people found them.

Client
Edgewise
Year
2024
Location
Remote
The Challenge

Solving a real problem. Invisible to the people who had it.

Edgewise had built a genuinely useful B2B SaaS platform — but their messaging was technical, their SEO was non-existent, and their brand looked like it was built over a weekend.

Their ideal customers were searching for exactly what Edgewise did — and finding their competitors instead.

Our Approach

Build a brand that ranks. And a message that converts.

01 — Strategy

We clarified Edgewise's core value proposition — stripping the technical language and replacing it with a message their buyers actually understood.

02 — SEO

Built a full SEO content strategy targeting high-intent B2B keywords — content that ranked and converted, not just filled pages.

03 — Brand

Refreshed the visual identity to match the quality of the product — professional, credible, and built for the enterprise buyer.

The Challenge

Solving a real problem. Invisible to the people who had it.

Edgewise had built a genuinely useful B2B SaaS platform — but their messaging was technical, their SEO was non-existent, and their brand looked like it was built over a weekend.

Their ideal customers were searching for exactly what Edgewise did — and finding their competitors instead.

Our Approach

Build a brand that ranks. And a message that converts.

01 — Strategy

We clarified Edgewise's core value proposition — stripping the technical language and replacing it with a message their buyers actually understood.

02 — SEO

Built a full SEO content strategy targeting high-intent B2B keywords — content that ranked and converted, not just filled pages.

03 — Brand

Refreshed the visual identity to match the quality of the product — professional, credible, and built for the enterprise buyer.

Key Results

Numbers that
speak for themselves.

+340%
Organic search traffic
Within 10 months of SEO launch
18 demos
Booked via inbound
First quarter after relaunch
+92%
Trial signups
Year over year after brand refresh
Key Results

Numbers that
speak for themselves.

+340%
Organic search traffic
Within 10 months of SEO launch
18 demos
Booked via inbound
First quarter after relaunch
+92%
Trial signups
Year over year after brand refresh
Aurum — main visual
Aurum — detail 1 Aurum — detail 2
NEXORA
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Get in touch
hello@nexora.studio
Warsaw · London · Remote
Availability
Accepting projects · Q2 2026
© 2026 Nexora. All rights reserved.
Privacy Policy
NEXORA
defines
Get in touch
hello@nexora.studio
Warsaw · London · Remote
Availability
Accepting projects · Q2 2026
© 2026 Nexora. All rights reserved.
Privacy Policy