Great spaces. No reason to choose them.
Forma Collective had two locations — Warsaw and London — with genuinely well-designed spaces and a strong community. But their brand was invisible online and their messaging competed on price against operators ten times their size.
Price is never the right position for a community brand. They needed a reason to belong, not a reason to compare.
Sell the community. Not the desk.
Built a new brand identity that communicated belonging — warm, modern, and distinct from the cold minimalism of most co-working brands.
Redesigned their website to lead with community stories and member outcomes — not floor plans and pricing tables.
Created a social content strategy built around the members — their work, their wins, their stories. Organic reach grew without a single paid post.
Great spaces. No reason to choose them.
Forma Collective had two locations — Warsaw and London — with genuinely well-designed spaces and a strong community. But their brand was invisible online and their messaging competed on price against operators ten times their size.
Price is never the right position for a community brand. They needed a reason to belong, not a reason to compare.
Sell the community. Not the desk.
Built a new brand identity that communicated belonging — warm, modern, and distinct from the cold minimalism of most co-working brands.
Redesigned their website to lead with community stories and member outcomes — not floor plans and pricing tables.
Created a social content strategy built around the members — their work, their wins, their stories. Organic reach grew without a single paid post.
Numbers that
speak for themselves.
Numbers that
speak for themselves.
