A great product in a market that doesn't care.
Solaine was launching across five European markets simultaneously with a genuinely differentiated skincare formula — but no clear story, no positioning, and a paid media strategy that burned budget without converting.
The skincare market is crowded and noisy. Without a sharp position, even good products disappear.
Stop talking to everyone. Start owning someone.
We identified the one customer archetype Solaine could dominate — and cut everything that didn't speak directly to her.
Repositioned Solaine as science-backed minimalism — fewer ingredients, better results, no noise. A clear alternative to the overcomplicated beauty market.
Rebuilt the paid media strategy around the new position — tighter targeting, sharper creative, and a funnel that actually converted across all five markets.
A great product in a market that doesn't care.
Solaine was launching across five European markets simultaneously with a genuinely differentiated skincare formula — but no clear story, no positioning, and a paid media strategy that burned budget without converting.
The skincare market is crowded and noisy. Without a sharp position, even good products disappear.
Stop talking to everyone. Start owning someone.
We identified the one customer archetype Solaine could dominate — and cut everything that didn't speak directly to her.
Repositioned Solaine as science-backed minimalism — fewer ingredients, better results, no noise. A clear alternative to the overcomplicated beauty market.
Rebuilt the paid media strategy around the new position — tighter targeting, sharper creative, and a funnel that actually converted across all five markets.
Numbers that
speak for themselves.
Numbers that
speak for themselves.
